Health & Wellness

Beacon Health System

Trevor's Story: I was asked to write several long-form inspirational articles for Beacon's website. Trevor's – which focuses on how Beacon's Pediatric Hematology-Oncology Program is helping families – is my favorite.

Celebrating the Strength of the Human Spirit
Compassionate care is the hallmark of Beacon Health System. Here, they share the stories of the patients who inspire them every day. As always, I was honored to give voice to their journeys.

The BHS 2019 Annual Report: This was an interesting (and surprisingly fun) project because it was the final year of each hospital reporting separately, which presented a bit of a challenge. Culling through piles of information and essentially combining two reports into one, announcing the coming together of separate units into one cohesive group for better patient care, and trying to make it all flow like one united story. It also includes three separate "Inspire" articles featuring patients' personal stories, which I also wrote.

Billboard announcing the new Franciscan-Beacon Hospital

Campaigns, Social Media & Radio
Features content for various Beacon campaigns including landing page copy, social media paid and organic posts & radio scripts.

Heart Health Campaign: Landing Page, Social & Radio

Colon Cancer - Campaign

Beacon Brand

ROSA Knee - Social

Colon Cancer - Social

Health & Wellness: Pregnancy App Content

I was asked to submit copy for use in a pregnancy app that was under development. The content was related to various aspects of pregnancy, ranging from information on labor pain relief, gestational diabetes, food safety and more to managing stress and staying fit throughout pregnancy. See the full content here.

All About Animals

Why include content about animals in a "wellness" capacity? The simplest answer is: they bring joy and unconditional love. Beyond that, pets bring companionship, which can ease loneliness and depression. They can even help reduce blood pressure and cholesterol levels by encouraging us to add more regular exercise and play time to our days. So... sit, stay a while and read on!

Happy Tails Newsletter

For this newsletter, I wrote the content for A Grandparent's Love,
Meet Jackson, Volunteers Needed and Who We Really Are. I also
edited the entire piece.

A Home For Felix
Felix's story is an article I wrote for the WSPCA newsletter.

So often, the animals who come to us are victims of mistreatment or neglect. It’s heartbreaking to know these sweet souls most likely never knew the unconditional love they give so trustingly and willingly. Sometimes, however, a beloved pet finds himself lost and alone as a result of a tragedy.
Felix is a big (19 pounds to be exact), beautiful lapful of love. Just a kitten when his owner, Bob, received him as a gift for Christmas in 2010, he had known nothing but affection, attention…and maybe a few too many snacks. But all that came to a heartbreaking end when police responded to a 911 call placed by friends when Bob didn’t show up for work, and calls and pleas to open his door went unanswered...
READ MORE

Humana

Humana: Medicare Member Toolkit

The toolkit was the brainchild of myself and my co-director on the design team. We were challenged to find a more effective, less expensive way to mail members who didn't necessarily need all the information in one large, full-size, bulky packet. I also wanted to make content more member-friendly, conversational and concise.

I pitched the concept of a smaller, lighter kit with modular components that could vary based on each member's plan. The client was skeptical, but the idea was eventually embraced and implemented. This format cut costs by hundreds of thousands of dollars.